Explore the risks, rewards, and opportunities of entrepreneurship as you take a business or product of your design from invention/innovation to marketplace in this course. This course take a hands-on, project-based approach to learning using the process of design thinking as a framework. Topics of study include:
Business Fundamentals
- economic basics, types of businesses, business ethics and social responsibility
Entrepreneurship
- characteristics and skills of an entrepreneur
- life cycle of a product from invention/innovation to the marketplace
- creative ways to add value to an existing idea or product
Marketing
- ethical marketing strategies
- forms of marketing
- customer needs, wants, and demands